Apr
20
Mercedes starts its Green advance
April 20, 2008 |
Mercedes have, until now, hung back from launching into the green-rush that other manufacturers seem to have been undertaking in a desperate attempt to peg out their section of this new niche in consumer demand. Mercedes approach has always been to put together strong cars and take their time until they are just right - it looks like this patience has been applied here and now, or in the near future at least, the German Daimler Chrysler brand will be coming to the market with a very strong, very green lineup.
Featuring hybrids, ever more economical diesel engines, the already famous Diesotto engines (run on regular gas with the economy of Diesel) and even fuel cell models further down the line. Mercedes are looking to launch their Diesotto concept into production models in as little as 3-5 years which, in terms of green car production, is practically next week. Other engines, such as super efficient Bluetec Diesels, will be in production models such as the Mercedes S-Class in as little as 2 years.
Fuel cells form a large part of Mercedes’ holistic strategy for green car production and the company aims to be producing a minimum target of one fuel cell powered B-Class compact by the end of the decade, with mass production to follow. Doesn’t sound a lot - but these are big steps and all the more impressive in that Mercedes has really taken the time to plan their approach and prepare to come to the market with good, solid options. A commendable way to do business and something that a lot of manufacturers and their rush-job hybrids could learn from..
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