Nov
20
European Car of the Year 2008
November 20, 2007 |
And the winner is…small, economical, and very, very environmentally concious.
The identity of the winner may have been leaked a week or 2 earlier, but for those who don’t know, its the Fiat 500. Here’s a picture of the supermini in question..
The 500 seals Fiats 9th win of the prestigious ECotY award and furthers the companies ‘peaoples-champion’ comeback from near dissapearance only a few years ago.
Building on a strong safety compliment (5-star Euro NCAP score) the 500 has gone green by aiming for and achieving the stringent forthcoming Euro 5 emissions regs. This approach and the overall simple, clean efficiency of the 500 is bound to win consumers hearts in these times of rocketing petrol prices and socio-environmental kudos.
Coming in to the UK from £8,000 this little mini-ite is going to prove a hard nut for other manufacturers to crack in the increasingly competitive small-car (Euro ‘A’ sector) marketplace.
Small, safe, trendy, stylish and affordable.. dont be surprised if the awards keep on coming in 2008.
Technorati Tags: fiat, car, car of the year, 2008, NCAP, 5-star, economical, safe, cheap, winner, awards, ECotY, Euro 5
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